Marula Pure Beauty Oil to increase retail prescence in US & abroad

Marula Pure Beauty Oil, the standard-bearer of high-quality, sustainable and fair trade Marula-based skin and hair care, is poised for tremendous growth in the North American Market thanks to a string of ongoing and impending retail launches.

Pure Marula Facial Oil is now available at all North America Sephora locations, including Sephora inside JC Penny. The full skin and hair care collections have been available on Sephora.com as of 1stMay, with the hair collection entering 70 select Sephora doors in June.

Thanks, in part, to valuable in-store merchandising support, the brand continues to be a customer favorite.  The 30mL Pure Marula Facial Oil is highlighted on Sephora’s Skincare Favorites wall, while the Pure Marula Facial Oil Travel Roll-On 7 ml is also highlighted in ‘Beauty to Go’ at Sephora inside JC Penny.

Adding to its rapidly growing distribution portfolio, the full skincare line will be available on Nordstrom.com in May.  It will also begin rolling-out into Nordstrom retail doors in September, starting with a launch at Canada’s Vancouver flagship location.  With a fast-growing interest in the beauty benefits of Marula, the brand is optimistic that it will be embraced by the Nordstrom customer.

Furthermore, the brand is implementing new strategies to expand upon its current international presence in the United Kingdom, France, Canada and Malaysia, adding distribution in the Netherlands, Belgium and Luxembourg, with more launches soon to come for Germany, the Philippines, Japan, Hong Kong and Macau, Singapore, Thailand, Vietnam and China.

“We are thrilled to have the opportunity to bring this brand to more people around the world and to share our story about what it is that makes our marula oil so special,” says co-founder, Jonathan Kendrick.  “Marula Pure Beauty Oil has maintained a loyal following since its launch, even in the very competitive environment of Sephora because the products truly deliver on both the results and the experience.  They also provide a fair trade living to thousands of women in Africa with whom we are privileged to work to harvest this rich and wonderful natural resource.”

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