A great tasting, lightly carbonated Lychee & Grenadilla drink with added botanical herbs for a gentle boost of energy that lasts
ROK Natural Energy was devised as a product to appeal to those who have never drunk an energy drink before - as well as those who have out-grown the concept of energy drinks.
Made from 100% natural ingredients, ROK Natural Energy is designed for the more mature pallet and, while unisex in its positioning, targets upscale women in particular.
With Red Bull and Monster dominating the fast-growing, young-male dominated, multi-billion dollar energy drink market, ROK Natural Energy is positioned to by-pass as ‘The Intelligent Alternative’ to chemically-enhanced energy drinks.
ROK Natural Energy is priced to compete with the leading standard energy drinks and is designed for maximum on-shelf stand-out.