Monday 11th November 2013
Ticker Symbol: RKS
ROK Stars, the consumer and environmental products development company, have announced the acquisition of the privately held US-based skincare line Marula Oil and will take over all day-to-day financial and production operations immediately.
“We are very excited to have acquired this uniquely positioned and highly effective skincare brand,” says Chairman of ROK Stars, Jonathan Kendrick. “Marula Oil fits perfectly within our mandate to acquire, develop and market highly innovative consumer and industrial products.”
ROK Stars plans to implement an aggressive sales strategy to expand the current sales outlets in the US, Europe and Asia. Currently the line consists of 4 products: 1 oz. and 1.7 oz. bottles of Marula Oil, a cleanser and moisturizer.
Several more products are in development including an intensive, hydrating eye cream and a luxurious lip balm and will be brought to market within the next 6 months.
Marula is a Fair Trade partnership derived from wild-harvested, hand-selected Marula nuts in Africa to deliver a multifunctional anti-aging premium facial oil that hydrates, protects, and rejuvenates the skin. Specially formulated for the face and neck, Marula Oil is a naturally soothing treatment that reduces the appearance of fine lines and wrinkles for soft, radiant skin. It is suitable for all skin types, contains a high content of omega acids and can be used alone as a highly effective anti-aging moisturizer, added to other facial products to boost their efficacy, soothe skin after facial treatments or sunburn, or used as a perfect makeup primer.
Marula is completely sustainable as only the fallen fruit is collected and is a proud member of the Fair Trade Association and Green America. It is doctor-endorsed, scientifically validated, and clinically proven.
ROK Stars PLC, listed on the Stuttgart Stock Exchange, was co-founded by John Paul DeJoria and Jonathan Kendrick and has an expanding portfolio of ‘game-changing’ consumer and industrial technology products which includes ABK Beer, OVAL Vodka, ROK Natural Energy, environmentally-friendly and cost-effective ROK Water Technologies filtration system marketed to the oil and gas industry as well as PURE ROK domestic polluted water purification system – with several more products currently under review and evaluation.
John Paul DeJoria, known as ‘America’s favorite entrepreneur,’ is also the co-founder of Paul Mitchell hair care and Patron Tequila, the worlds leading premium tequila brand. Commenting, he said “All our ROK Stars products have the potential to achieve what Patron has in the tequila market and what Paul Mitchell has achieved in the hair care market; to become billion dollar brands.”
Safe Harbor Statement
The statements contained herein are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward- looking statements, including, but not limited to, certain delays beyond the company’s control with respect to market acceptance of new technologies or products, delays in testing and evaluation of products, and other risks detailed from time to time.