ROK Stars, the consumer products and environmental technologies development company has announced its ROK Drinks division has signed an exclusive agreement with www.irish-whiskeys.de for the distribution of UB Real Irish Whiskey in Germany.
The agreement will begin with immediate effect.
Founded by Mareike Spitzer and based in Frankfurt am Main, www.irish-whiskeys.de is a fast-growing importer and retailer of Irish whiskey in Germany.
Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We are extremely pleased to have Mareike and her team market and distribute UB Real Irish Whiskey in Germany. The European market is key to our global deployment of our ROK Drinks portfolio, of which UB is a major part, and we look forward to seeing the same rapid growth in sales of the whiskey in Germany as we are already seeing in the United States, the UK and Sweden.”
ROK Drinks was co-founded by John Paul DeJoria, known as ‘America’s favorite entrepreneur,’ and British entrepreneur Jonathan Kendrick. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron tequila, the world’s Number 1 premium tequila brand. In addition to UB Real Irish Whiskey, ROK Drinks also comprises ABK Bavarian Beer and Bogart’s Real English Gin.
Mareike Spitzer, the founder of www.irish-whiskeys.de added “We are very excited to be adding UB to our portfolio because it is a superb whiskey which fits perfectly with our mandate to offer our customers in Germany the very best Irish whiskeys and we intend to use our initial period of exclusivity to really push the brand to our customers across Germany.”
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