ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the appointment of award-winning UK drinks industry specialist Graham Higgins as Chief Operating Officer for its ROK Drinks division.
A highly respected figure in the UK drinks and Business Process Outsourcing market, Graham has over 20 years experience in the design, sale, delivery and operations of credit management, customer service and telesales solutions with the likes of Molson Coors, Carlsberg, Anheuser-Busch, SAB Miller, Marstons PLC and Best Western Hotels.
Graham will be responsible for increasing the distribution of the ROK drinks portfolio globally which, as well as the 700 year old ABK Bavarian Beer includes Graffiti Wine, sourced globally, Bogart’s Spirits from California and Bandero Tequila from Mexico.
The news of Graham’s appointment follows the recent recruitment by ROK Drinks of industry veterans Lucy Grimmett as Regional Sales Director and Lee Barber as Sales Director.
Commenting, Graham said “I’m absolutely delighted to be joining Jonathan and the team at ROK Drinks as we have a fantastic opportunity to further increase the availability and visibility of our portfolio which includes beers from our historic ABK Brewery in Bavaria, Bogart’s Spirits from our distillery in California, Bandero Tequila from Mexico as well as our growing range of Graffiti Wines from around the world.”
“With the addition of Graham, Lucy and Lee to our sales and management team, ROK Drinks is perfectly positioned for our next phase of growth and expansion and we can expect to see many exciting developments over the next few weeks and months.” Added Jonathan Kendrick.