ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the appointment of Lucy Grimmett as Regional Sales Director for its ROKiT Drinks division.
With 17 years experience of the UK’s drinks industry working for Diageo PLC, most recently as Commercial Sales Manager for Diageo’s On-Trade division, Lucy will have a key responsibility for ROK Drink’s Sales and Distribution operations to further accelerate development of the ROKiT Drinks portfolio in the UK which, as well as the 700 year old ABK Bavarian Brewery, includes Graffiti Wine, sourced globally and Bogart’s Spirits from California.
Lucy’s appointment follows closely on the recent news that ROK had appointed Carlsberg UK veteran Lee Barber as Sales Director.
“It’s great to be joining the team at ROKiT Drinks and I am hugely excited at the prospect of working with these fantastic people to develop and increase the sales of our portfolio of high quality beers, wines and spirits across the UK. In particular, I feel our brands will fit well with my experience of increasing distribution, driving sales, and maximising consumer engagement in the On-Trade business.”