ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the appointment of experienced hospitality, food and drinks industry specialist Ronnie Hayton as Regional Sales Director for its ROKiT Drinks division, with primary responsibility for the Scottish market.
A highly respected figure in the hospitality, food and drinks market, Ronnie has over 15 years sales, marketing and business development experience working with and for many of the largest retailers and brands in the UK.
Part of the UK sales team for ROKiT Drinks, Ronnie will be primarily focussed on increasing the distribution of the ROKiT Drinks portfolio, which includes the 700 year old ABK Bavarian Beer, Graffiti Wine and Bogart’s Spirits from California, in Scotland.
In addition, Ronnie will be assisting in the further deployment of ROK Solid Finance, a financial lender and product supplier to the licensed trade in the UK.
Ronnie’s appointment follows the recruitment by ROKiT Drinks of industry veterans Graham Higgins, Lucy Grimmett and Lee Barber this year.
Commenting, Ronnie said “I’m absolutely delighted to be joining the team at ROKiT Drinks at this exciting time in the continued deployment of our award-winning portfolio of outstanding beers, wines and spirits across the UK and, particularly, in Scotland.”