ROK Stars Appoint Head of Sales and Business Development for ROK Drinks North America

ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the recruitment of Tara Moreland as Vice President of Sales and Business Development for North America

“Tara has a proven record of facilitating long-term business relationships with customers and industry luminaries and will be responsible for the leadership of the ROK Drinks sales team in North America, developing new business opportunities and opening new distributors and markets.” Said Jonathan Kendrick. “Tara is a 12 year veteran in the spirits industry including being responsible for the sales growth of Asombroso Tequila, Leblon Cachaca and most recently serving as VP of Sales for Partida Tequila. Tara has built a solid foundation of distributor and account relationships which will be vital to the on-going growth of the ROK Drinks portfolio.”

“Having worked in the industry for 12 years, I now look forward to this very exciting opportunity to build the outstanding ROK Drinks portfolio which includes ABK Beer, Bogart’s Gin, Bogart’s Vodka, Graffiti Wine and Bandero Tequila into household names.” Said Tara.

“Tara’s appointment in America follows the 3 recent additions to our sales team in the UK and Europe and, with this added firepower, we look forward to the continued development of our business worldwide.” Added Kendrick.

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