ROK Stars PLC, the consumer products and environmental technologies development company, has announced its ROKiT Drinks division has partnered with leading American beverages distribution company, Southern Wine & Spirits of America, Inc. for the distribution of Bogart’s English Gin in the United States, starting in Las Vegas in March this year.
Southern Wine & Spirits is the largest wine and spirits distributor and broker in the United States, with 14,000 staff and operations in 35 markets.
Produced in association with the Humphrey Bogart Estate, Bogart’s English Gin is an award-winning, super-premium, small-batch, pot-still English gin infused with coriander, macadamia nuts and citrus zests at 45% ABV.
Commenting, Jonathan Kendrick, Chairman of ROK Stars said “To have America’s leading beverages distributor, Southern Wine & Spirits, as our launch partner for Bogart’s English Gin in the critically important US market is a real testament to the excellent quality of the gin itself and of its iconic Humphrey Bogart branding.”
Kevin McCracken, Senior Vice-President of Southern Wine & Spirits, Nevada added “We are both delighted and excited to be launching Bogart’s Gin next month and we look forward to working with the team at ROK and our customers to establish this superb gin as a premium market-leader.”
ROK Stars PLC was co-founded by John Paul DeJoria, known as ‘America’s favourite entrepreneur,’ and Jonathan Kendrick. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron tequila, the world’s Number 1 premium tequila brand.
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