ROK Stars, the consumer products and environmental technologies development company, has announced its ROK Drinks division has signed a non-exclusive agreement which will see the import and distribution of ABK Beer in China, via Fujian-based drinks importer Kingboyuan Trading Co., Ltd.
The agreement will begin with immediate effect.
ROK Stars acquired the majority interest in the historic 700 year old Aktien Brauerei in Kaufbeuren, Bavaria in May 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK BEER – SINCE 1308’.
Commenting, Jonathan Kendrick, Chairman of ROK Stars said “This is a milestone deal which will see significant volumes of our ABK Bavarian beer being imported and sold in China, where interest and consumption of heritage European beers is increasing dramatically. This agreement with Kingboyuan is key to our global deployment plans for our beers which, for the first time since the brewery was founded in 1308, are now available for global distribution.”
Joanna Zhang, Purchasing Manager of Kingboyuan said “ABK beers are outstandingly good and they have an astonishing 700 year old history which will be of great interest to the huge number of heritage beer fans across China.”
With a fast-growing drinks portfolio which, in addition to ABK Beer, includes UB Real Irish Whiskey and Bogart’s Real English Gin, amongst others, ROK Drinks was co-founded by John Paul DeJoria, known as ‘America’s favourite entrepreneur,’ and British entrepreneur Jonathan Kendrick. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron tequila, the world’s Number 1 premium tequila brand.
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