ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROKiT Drinks division has signed an agreement with leading German wine supplier ZGM to add wine/beer to its portfolio of beers, wines and spirits.
Zimmermann-Graeff & Müller, known now as ZGM, was founded in 1886 by Jacob Zimmermann, remains a family business and one of Europe’s leading wineries, bottlers, and drinks innovators. Based in Zell in the Moselle Valley, ZGM currently employs 285 staff and has an annual turnover in excess of 180 million Euros.
ROKiT Drinks will be adding three types of wine/beer; white, red and a rose. Fruity, oaky and complex—wine-inspired beers artfully combine the best of both beverage worlds.
“Working in conjunction with ZGM, we will launch several new beverages this year in the wine, non-alcoholic wines, and other mixed drinks categories which we are all very excited about.” Said Jonathan Kendrick.