ROK Stars, the consumer goods and environmental technologies development company, has announced
its ROKiT Drinks division has signed an exclusive agreement with Alicante-based premium spirits importer Central Hisúmer for the distribution of ROK’s super premium Bogart’s Gin across Spain, Portugal and Andorra.
Since its founding in 1887 and managed by 4 generations of the same family, Central Hisúmer has marketed the highest quality premium spirits sourced from leading producers from around the world across Spain, Portugal and, more recently, Andorra.
The agreement between ROK and Hisúmer will begin with immediate effect.
ROK Stars announced the launch of Bogart’s Gin, produced in association with the Humphrey Bogart Estate, in August this year as a super-premium, small-batch, pot-still English gin infused with coriander, macadamia nuts and citrus zests at 45% ABV.
Commenting, Jonathan Kendrick, Chairman of ROK Stars said “Spain is the largest gin market in the EU and third largest in the world and, crucially, the super-premium gin sector in the Spanish market is growing fast. To have partnered with Central Hisúmer to push sales across the Iberian peninsula is a key part of our rapid global deployment of our ROKiT Drinks portfolio.”
Antonino Fabregat de Rojas, the Director General of Central Hisúmer announced ‘We are delighted to have been chosen as the exclusive distributor of Bogart’s Gin in our market place and we look forward to establishing the brand as the premium gin market leader in this territory.’
ROK Stars was co-founded by John Paul DeJoria, known as ‘America’s favourite entrepreneur,’ and Jonathan Kendrick. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron tequila,
the world’s Number 1 premium tequila brand.
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