ROK Stars Announce Agreement with UrbanDaddy for Online Sales of Bogart Spirits in the US

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROKiT Drinks division has reached an agreement with upscale media company UrbanDaddy for the online sale of Bogart’s Gin, Vodka and Rum.

UrbanDaddy, an innovator in the digital lifestyle space, is the exclusive U.S. launch partner for online sales of Bogart Spirits (, a premium line of small-batch craft spirits inspired by iconic Hollywood leading man and Rat Pack founder Humphrey Bogart.

This unique collaboration offers spirit enthusiasts the opportunity to be the very first to enjoy Bogart’s Gin, Vodka and Rum through purchase on UrbanDaddy’s luxury e-commerce channel Perks

Bogart Spirits is a partnership between the Humphrey Bogart Estate and Patron Tequila co-founder John Paul DeJoria’s ROKiT Drinks. Produced at ROK’s craft distillery in California, Bogart Spirits pay tribute to a true American icon by offering a premium line of spirits that match Bogart’s legendary character and timeless sophistication. Each bottle features Bogart’s image, one of his great quotes and his signature engraved in the glass.

UrbanDaddy Perks carries a highly curated selection of exclusive merchandise and experiences from top brands within the spirit, tech, style and travel verticals for a discerning audience of millennial consumers looking for the latest and greatest ways to invest their attention and time.

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