ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the appointment of UK drinks industry veteran Lee Barber as Sales Director for its ROKiT Drinks division.
With more than 20 years experience in the UK, including the last 12 years at Carlsberg UK – most recently as Sales Director – Lee will take responsibility for ROK Drink’s Sales and Distribution operations where his significant industry experience and relationships will further accelerate distribution of the ROKiT Drinks portfolio which, as well as the 700 year old ABK Bavarian Beer includes Graffiti Wine, sourced globally and Bogart’s Spirits from California.
Commenting, Lee said “I’m delighted to be joining ROKiT Drinks at this fascinating and exciting stage in its growth and development. ROKiT Drinks is a truly entrepreneurial business that has sourced and developed a fantastic portfolio including beers from our historic brewery in Bavaria, Bogart’s Spirits from our distillery in California as well as a range of wines from off-the-beaten-path regions like Mumbai in India. I look forward to working with our key partners to further increase the availability and visibility for all our brands while building long lasting alliances that boost our brands credentials while supporting our plans to engage with consumers.”