ROK Stars PLC appoint Rupert Clevely as Strategic Consultant

Former Champagne executive, founder of Geronimo Inns and non-Executive Board Member of Young’s Breweries joins ROK Stars as ‘Strategic Consultant’

Ticker Symbol: RKS

12th September 2013

ROK Stars PLC, the consumer and environmental products development company founded by US Billionaire John Paul DeJoria and UK entrepreneur Jonathan Kendrick, has announced that Rupert Clevely has accepted the role of Strategic Consultant with the company.

Originally the worldwide marketing director for Veuve Cliquot Champagne, Rupert and his wife Jo founded their first Geronimo Inns gastro pub, the Chelsea Ram, in 1995 and grew the business to 30 upscale gastro-pubs across London, Heathrow and Surrey before selling the business to Young’s Brewery in December 2010 for £60 million.

Rupert was appointed to the board of Young’s upon the acquisition of Geronimo Inns and has subsequently become a non-executive director for Young’s.

“I am very excited to be working with John Paul and Jonathan in the development of their outstanding portfolio of drink brands including ABK Beer from our 700 year old Bavarian brewery, our upscale OVAL Vodka, our celebrity-endorsed all-natural energy drink and other brands currently in development” said Rupert. “I believe I can bring a great deal of marketing and industry expertise to ROK Stars.”

Commenting, Jonathan Kendrick, Chairman of ROK Stars said “Having Rupert working with us on a strategic level will prove to be of massive value given his proven reputation and hugely successful experience and contacts in the drinks and hospitality industry.”

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The statements contained herein are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward- looking statements, including, but not limited to, certain delays beyond the company’s control with respect to market acceptance of new technologies or products, delays in testing and evaluation of products, and other risks detailed from time to time.

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ROK Stars is listed on the Stuttgart Stock Exchange and has an expanding portfolio of ‘game-changing’ products which includes ABK Beer, OVAL Vodka, ROK Natural Energy, ROK Water and PURE ROK – with several more products currently under review and evaluation.

OVAL Vodka, produced in Austria in a patented process which bonds water molecules to alcohol molecules, is an award-winning, super-premium vodka which not only delivers the smoothest-tasting vodka possible, but also reduces the diuretic effect of alcohol consumption. OVAL Vodka is marketed that “for 600 years, all vodkas have been made the same way – until now.” OVAL’s ‘structured’ molecular format enables people to “Enjoy More, Hurt Less.” OVAL Vodka recently sponsored Ronnie O’Sullivan in his successful defence of his World Snooker Championship title.

ABK Beer – Since 1308. ROK Stars acquired the majority interest in Bavarian brewery Aktienbrauerei, Kaufbeuren in May 2013. Re-branded “ABK Beer – Since 1308”, ABK GmbH will market this 700 year old brewery’s range of beers internationally.

ROK Natural Energy drink is ROK’s unique all-natural energy-giving drink, marketed as ‘The Intelligent Alternative’ to standard artificial energy drinks and has recently produced a special ‘ROKET FUEL’ version to celebrate ROK’s association with Ronnie ‘The Rocket’ O’Sullivan, the reigning World Snooker Champion.

ROK Water represents the eco-friendly solution to the growing international bottled-water market with its unique and patented biodegradable plastic bottles. ROK Water is scheduled for launch in Q4 2013.

PURE ROK is a unique high-performance, low-cost water-purification system which converts foul and polluted water – including sea water – into clean, safe drinking water with no moving parts and no need for artificial power supplies. PURE ROK is designed to tackle the global drinking water crisis faced by 1 billion people worldwide and will also launch in Q4 2013.

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