ROK Stars PLC, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced its ROKiT Drinks division has signed a multi-year agreement with Verdici for the distribution of ABK Beer across Sweden.
The agreement will begin with immediate effect.
ROK Stars acquired the majority interest in the 700 year old Aktien Brauerei in Kaufbeuren, Bavaria in May 2013 and has since re-designed and re-packaged a range of its beers for international export.
Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We are really pleased to be expanding the distribution of ABK Beer into Sweden, a market we believe that will appreciate our incredible heritage and award-winning beers. Sweden is key to our global deployment plans for our beers which, for the first time since the brewery was founded in 1308, are available for global distribution.”
Mario Macri of Verdici added “ABK greatly enhances our portfolio of products and we are excited to be the distributor who will bring the heritage and tradition of ABK Beer to the people of Sweden.”
With a fast-expanding portfolio of beverages, ROKiT Drinks was co-founded by John Paul DeJoria, known as ‘America’s favorite entrepreneur,’ and British entrepreneur Jonathan Kendrick. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron Tequila, the world’s Number 1 premium tequila brand.